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For branch leaders

What support does a Fairway branch get?

Answered by Holly Mattson, President of Recruiting · Updated

Holly Mattson President of Recruiting, Fairway

A branch at Fairway is backed by an operations machine tuned for turn time, an in-house creative and marketing studio with compliance pre-flight, FairwayLeads, the Navigator AI layer, Total Expert CRM, Ignite coaching, the Elevate tour, a reverse division that pays the branch on referrals, and a transition team for onboarding. The goal is that the branch manager leads people, not infrastructure.

Speed in every department — that is what a branch is actually buying.

Pre-approval & sales. Fairway Advantage® pre-approvals are fully underwritten before the borrower shops, so your team’s offers move at cash speed and listing agents call back first.

Underwriting & operations. An ops machine tuned for turn time — files move because the whole pipeline is built to keep them moving, not to queue them.

Marketing & creative. Landing pages, campaigns, team brand, and branded reports in days — sometimes minutes — with compliance pre-flight included. See marketing support.

Leads & follow-up. FairwayLeads are engaged the moment they arrive, and Brianna, the AI assistant, moves conversations forward while your team closes. See does Fairway provide leads.

Technology. The five-system stack and Navigator AI for every originator on the team. See what technology.

Growth. Ignite coaching, the Fairway Social Sales agent-education classes your LOs can host, and the Elevate tour.

Reverse revenue. Forward referrals to the reverse division pay the LO 15% of net revenue and the branch 10%. See reverse referrals.

Your transition. Onboarding engineered to protect the team’s pipeline. See can I bring my whole team.

What this adds up to for a branch manager: you lead people and relationships. The infrastructure is already there.

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Branch leadersCan I bring my whole team to Fairway?Yes. Fairway recruits individual originators, full teams, and entire branches, and team moves are planned as a unit — licensing, leases, systems, marketing, and onboarding sequenced so the team keeps funding. Before leading recruiting, I was VP of Branch Business Development at Fairway, so the team-and-branch conversation is the one I have had the most.Read Holly's answer →Loan officersWhat marketing support does Fairway provide?A real in-house marketing department: creative studio, social and business-development coaching, personal brand development (team name, logo, visual identity), product and program marketing, localized materials for your market, compliant co-marketing and ASA programs, and a compliance pre-flight on everything before it ships. Your brand, built and kept alive without you doing it nights and weekends.Read Holly's answer →Loan officersDoes Fairway provide leads to loan officers?Yes — FairwayLeads. More than 70,000 exclusive leads are generated annually, each assigned to one LO (never pooled or resold), worked by an in-house team before they reach you, and scheduled as appointments on your calendar. The program has set 15,754 appointments with a 74% response rate, and 75% of leads are not yet working with an agent.Read Holly's answer →

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