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For loan officers

Does Fairway provide leads to loan officers?

Answered by Holly Mattson, President of Recruiting · Updated

Holly Mattson President of Recruiting, Fairway

Yes — FairwayLeads. More than 70,000 exclusive leads are generated annually, each assigned to one LO (never pooled or resold), worked by an in-house team before they reach you, and scheduled as appointments on your calendar. The program has set 15,754 appointments with a 74% response rate, and 75% of leads are not yet working with an agent.

Most lenders talk about leads. FairwayLeads actually delivers them — exclusive, high-intent, and worked on your behalf before they ever reach your calendar.

The numbers.

  • 70,000+ exclusive leads generated annually
  • 74% lead response rate
  • 36% appointment set rate
  • 15,754 appointments set
  • 1,130 LOs enrolled since launch
  • 75% of leads not yet working with an agent

How it works.

  1. Exclusive, not shared. Every FairwayLead is assigned to one LO. Not pooled, not recycled, not resold. When a lead comes in, it is yours — and our team starts working it immediately.
  2. Worked before you see it. Automated, compliant outreach engages every lead the moment it arrives — text, email, and phone. By the time it hits your calendar, they have already been contacted.
  3. You show up to conversations. Our team qualifies and schedules appointments directly on your calendar. You do not make cold calls. You show up to people already expecting to hear from you.
  4. A built-in referral engine. Because 75% of FairwayLeads are not yet working with an agent, every funded loan is a chance to introduce yourself to a borrower’s future agent and turn one closing into a long-term referral relationship.

How enrollment works for your market is a conversation. Ask me.

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Email HollyDM @holly_mattson_fairway

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