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For loan officers

What marketing support does Fairway provide?

Answered by Holly Mattson, President of Recruiting · Updated

Holly Mattson President of Recruiting, Fairway

A real in-house marketing department: creative studio, social and business-development coaching, personal brand development (team name, logo, visual identity), product and program marketing, localized materials for your market, compliant co-marketing and ASA programs, and a compliance pre-flight on everything before it ships. Your brand, built and kept alive without you doing it nights and weekends.

Most originators are their own unpaid marketing department, moving at nights-and-weekends pace. At Fairway, marketing is infrastructure.

Build your agent network — social media & business development

  • Consumer-facing content. Ready-to-share posts that educate borrowers and position you as the local expert.
  • Agent education classes. Turnkey classes you can offer real estate partners on social media, video marketing, and personal branding. You show up as the expert; we build the curriculum.
  • One-on-one social strategy. Personalized guidance for a presence that reflects your market, your voice, and your brand.
  • Video content guides. Scripts, hooks, and compliant frameworks that make video straightforward.

Own your market — creative + brand excellence

  • Personal brand development. Team name, logo, and visual identity built with you.
  • Product & program marketing. Creative that explains your loan options clearly and starts real conversations.
  • Localized marketing support. Materials built for your specific market and partners, not a template with your name swapped in.
  • Business solutions. Compliant Advertising Service Agreements, co-branded marketing, and corporate affinity programs.

Compliance as a feature

Marketing pre-flight checks catch disclosure issues before anything ships — so you get speed without the risk.

The goal: every LO shows up confidently in their market with materials, strategy, and a brand that reflects who they actually are. The agent-education classes come from the same team, and your website is part of the package.

Still have a version of this question that's specific to you? Ask it. Holly answers personally, confidentially, usually the same day.

Email HollyDM @holly_mattson_fairway

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Loan officersDoes Fairway help loan officers with social media and agent education?Yes, with actual classes. Fairway Social Sales is corporate education from Fairway's business development and social media team — free, live, one-hour Zoom classes on AI tools, AI-era searchability, hyperlocal content, Instagram automation, and faster video. They are built for real estate agents, and you invite your agent partners as the host. The catalog lives at FairwaySocialSales.com.Read Holly's answer →Loan officersWill Fairway build me a website?Yes. Every originator gets a personal web presence — your own launch-ready site with your brand, payment calculators, program pages, and education hubs — built on Fairway's hardened house stack and shipped in days, not quarters. Strict security headers, self-hosted everything, zero PII collection, and AI-crawler-ready structure so you show up when borrowers ask ChatGPT or Claude who to call.Read Holly's answer →Loan officersDoes Fairway provide leads to loan officers?Yes — FairwayLeads. More than 70,000 exclusive leads are generated annually, each assigned to one LO (never pooled or resold), worked by an in-house team before they reach you, and scheduled as appointments on your calendar. The program has set 15,754 appointments with a 74% response rate, and 75% of leads are not yet working with an agent.Read Holly's answer →

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