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Joining Fairway

What is a Virtual Fairway Day?

Answered by Holly Mattson, President of Recruiting · Updated

Holly Mattson President of Recruiting, Fairway

A Virtual Fairway Day is a free, camera-optional online session where you see inside Fairway before talking to anyone: leadership, the technology stack live, the marketing engine, and open Q&A. Nobody will know you attended. It is the quietest way to compare Fairway to where you are now. Details at fairwayday.com.

Not everyone wants a one-on-one as their first step, and I get that. A Virtual Fairway Day exists for exactly that person.

What it is. An online session where leadership walks through what Fairway actually gives an originator — the five-system tech stack, the AI layer, FairwayLeads, the in-house marketing studio, products — and then takes questions. I am usually there.

What it is not. It is not a webinar funnel. You are not asked to turn your camera on, you are not called afterward, and attendance is not shared with anyone.

Who it is for. Originators and branch leaders who want to see it before they say anything. People comparing two or three lenders. Teams who want to watch together before one person reaches out.

How to join. Everything — dates, registration, replays — lives at fairwayday.com. Register there, show up, and ask whatever you like in the chat. If you want to talk afterward, you know where to find me. If you don’t, that’s the end of it.

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