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For loan officers

Does Fairway use AI?

Answered by Holly Mattson, President of Recruiting · Updated

Holly Mattson President of Recruiting, Fairway

Yes. Fairway has partnerships with both Anthropic (Claude) and OpenAI (GPT), and built Navigator — its own proprietary AI layer — on top of them. Navigator runs in originators' hands today for pre-approval speed, document analysis, branded reporting, competitive intelligence, and content in your voice. The rule: AI augments the loan officer; it never replaces one.

This is the question I get more than any other right now, so here is the real answer, including the part I deliberately will not put on a website.

The partnerships. Fairway works with both Anthropic and OpenAI. Claude and GPT are the engines.

The aircraft: Navigator. Navigator is Fairway’s own AI layer, built in-house and running in originators’ hands today. Partnerships are a line item; Navigator is the thing that actually shows up in your workflow.

What it does, publicly. Pre-approval speed. Document analysis. Branded reporting generated in minutes. Competitive intelligence on agents and markets. Content that sounds like you, pre-flighted for compliance. The stack video shows some of it.

What it does, privately. The full capability set — and what is shipping next — is something we show candidates inside. Not because it is a secret, but because it is a moving target and it is better seen than described. Ask me and I will show you.

The philosophy. AI will not replace loan officers. Loan officers with AI will replace loan officers without it. Your expertise plus AI leverage equals more closings, same you. See will AI replace loan officers at Fairway.

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Loan officersWill AI replace loan officers at Fairway?No. Fairway's position is explicit: AI is built to augment the originator, never to replace one. Navigator, the company's AI layer, handles the hours — documents, reporting, follow-up, intelligence — so you spend yours on relationships and closings. Loan officers with AI will replace loan officers without it; that is the whole bet.Read Holly's answer →Loan officersWhat technology does Fairway give loan officers?A five-system stack: your own launch-ready personal website, Navigator (Fairway's proprietary AI layer built on partnerships with Anthropic and OpenAI), Total Expert CRM with automated journeys and an AI sales assistant, branded reporting that generates polished proposals in minutes, and business intelligence on your market, partners, and pipeline.Read Holly's answer →Loan officersWhat CRM does Fairway use?Total Expert. At Fairway it comes with Customer Intelligence — which flags real borrower intent in your database like rate opportunities, equity milestones, credit inquiries, listing activity, and life events — and Brianna, an AI sales assistant that automatically reaches out, engages, schedules appointments on your calendar, and prompts six-month mortgage reviews.Read Holly's answer →

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